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Calvin Klein Expletive Laced Underware Ads
Calvin Klein is launching a series of expletive-ridden videos to promote CK's new men 's X Underwear collection. The brand's new microsite, xmarkyourspot.com, features mini-films with ripped campaign models Kellan Lutz of Twilight fame, Mehcad Brooks from True Blood, Spanish tennis player Fernando Verdasco and Japanese soccer star Hidetoshi Nakata.

Shot by photographer Mikael Jansson and film producer Darius Khondji in New York, the four greased-up and nearly naked men show off the Spring 2010 cotton and microfiber underwear, while baiting viewers with a string of bleep-ed out comments.

The video ads, which are perhaps too racy for the U.S., will play on MTV in Spain, Italy and the U.K.

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